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About Us

Falcon Equine Feeds est. 1990

Whether you ride for pleasure or compete at the highest level. Whether you breed horses, show them or simply enjoy them as companions in your life, the one common aim we all share is to maintain their health and well being.

At Falcon Equine we share your passion and commitment, the result of which is a range of high quality horse feeds, fibres, bedding and services to enhance and optimise the long term welfare of your horse.

Falcon are proud to be Official Feed Suppliers to The All England Jumping Course at Hickstead. Through listening to our customers, and with our own experience of keeping horses, we are continuing to add innovative and exciting additions to the Falcon Range.

Paul Ainsworth

Falcon Equine Feeds

Meet the Team

Paul Ainsworth - Company Director/Owner
                      Paul was brought up with horses, helping run the family riding school while competing horses on the national circuit. Unable to afford 'ready-made' horses Paul made the best of other peoples 'un-ridable cast-off's' and retrained them to achieve many great results including:

1st Everest Double Glazing Young Riders Championship 1987 at Hickstead

1st Young Rider Championship of Great Britain 1987 at Hickstead

Paul was forced to give up competitive riding due to injury therefore needing a change of career. He started an Agricultural Contracting Company giving him vast knowledge of crops and ingredients. This then led to the start of Falcon Equine Feeds with the desire to bring the best nutrition possible to the equine world. Paul is continuously researching and works with a top independent nutritionist to design specific quality designed diets for all equines. Other specific research has been aimed at reducing and preventing skeletal and tendon injuries due to everyday wear and tear and sporting strains which has resulted in the launch of Joint Elements www.equielements.co.uk.

Sarah Ainsworth - Financial Director/Owner
                   Sarah competed ponies from the age of 12 producing 2 ponies from novice to JA. After school she started training with many different Showjumpers to gain experience, Lionel Dunning in 1988 then to Andy and Anna Austin. She then started riding young horses for owners at her own yard while being trained by William Funnell, successfully bringing horses through the novice grades to sell on. Sarah then broke her pelvis and hip in a fall which put her out of action for a while. Whilst recovering she was international groom for William which gave her a great insight into more serious competition and particularly the demand put on horses at that level and gained great experience watching and learning from all the different riders around Europe. Sarah and Paul met in 1997 around the time Paul stopped competing and started the company with him, she is always behind the scenes looking after the financial side of the business and running it along side Paul.

Julie Challinor - Operations Manager/Customer Relations Manager   
       Julie's interest with horses started at the age of 5, by the age of 16 she had saved enough money to buy her own horse and start pursuing a showjumping career. At the age of 18 after a fractured neck injury Julie had to turn her skills into a different career and worked her way up in a warehouse from the bottom to become manager and great team leader. Julie then took time out to raise 3 beautiful children and 2 years ago armed herself with some new qualifications to find herself a role in the 2 industries she is skilled in. With Julies Equine knowledge and logistics experience she makes sure that all runs smoothly at Falcon Equine Feeds headquarters.

Stephanie Lancaster - Nutritional Advisor
     Steph has been around horses all her life prompting her to follow her passion and gain a career in the equine industry. On leaving school she studied a 2 year National Diploma in horse management & 2 year Foundation Certificate in equine studies specialising in nutrition. Steph lost confidence in riding horses so turned to stud work which she found very rewarding and great experience gaining a more practical understanding of horses nutritional needs and still has a keen interest in Show Jumping and Breeding. Steph is responsible for making sure all our clients are happy and have the products they require to keep their horses happy and healthy.

Gary Humphrey - Warehouse and Production Specialist

Gary has been with Falcon since 2006 and has played a key part in Falcon's development. Gary is great at problem solving and makes sure that all keeps going behind the scenes! Gary is a great asset and continues to support Paul in all the projects that he develops.

Duane Harber - Warehouse and Packing
Duane has been with Falcon since 2010, he makes sure that all your products are picked and packed and ready to be dispatched. Duane also assists in production and is a key part of our small team at Falcon.

Sam Daniels - Delivering the Feed
Sam has been predominantly involved in the racing industry before joining Falcon in 2011, he attended British Racing School in 2001 and rode in many races his career highlight was riding 'Noddies Way' at the 2006 Derby Meeting in Epsom and riding on Grand National day. In his spare time he rides for local point to point trainers and race horse trainers in Newmarket and also enjoys hunting as his hobby. Sam delivers feed locally in the Falcon van and also does a great job at the Hickstead meetings delivering feed and shavings around the stable field, he has had very positive feedback for his reliability and helpfulness.

Joanne Simmons - Equine Sales Manager
     Joanne has been in the world of horses all her life, almost riding before she could walk! She competing at Affiliated level well into her teens before taking time out travelling. For nearly 10 years she worked extensively with her brother Duncan Inglis across Europe. She assisted him grooming whilst he competed at the top shows, jumping internationally for Great Britain. 
Her involvement with horses continued with her parents working for their company “Sew Designs” and later on with Italian boot manufacturer Filli Fabbri, attending all the large Horse shows across England for 5 years.She then helped manage her son whilst he jumped at under 18 and under 21 level also jumping for Great Britain. Her involvement in the equine feeds industry started 3 years ago where her knowledge of the nutritional needs of a horse was put to good use.